Channel 4 "Black Mirror" by 4Creative

Channel 4 is promoting the new series of Black Mirror with a campaign that takes a jaundiced look at modern advertising and our addiction to technology. The print and TV work shows utopian scenes that are typical of a modern commercial but with an unsettling twist. The TV spot was conceived and directed by 4Creative’s Neil Gorringe. The print work was art directed by Claire Watson and photographed by Kate Abbey.