Channel 4 combines marketing and communications in restructure

Channel 4 is creating a senior marketing, corporate affairs and communications role to report into new chief executive David Abraham as part of a wider restructure that will see top-level management staff reduced by a quarter.

Channel 4: quarter of senior posts to be axed
Channel 4: quarter of senior posts to be axed

The new post at the broadcaster will oversee the marketing, corporate affairs and press department to reduce the number of senior level executives reporting into Abraham to one.

Channel 4's current head of network marketing Rufus Radcliffe will remain in place, although could become a candidate for the new position. His role, however, will report into the new marketing and communications head.

Radcliffe joined Channel 4 as head of marketing for its main channel in 2005 and orchestrated the launch marketing campaign for More4. In 2008, Radcliffe was promoted to head of network marketing following the departure of director of marketing Polly Cochrane.

The restructure implemented by Abraham will see senior management cut by 25%. Channel 4 will combine its TV and online department into a single content division under a new chief creative officer.

 

 

 

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