Channel 4 "Formula 1" by 4Creative

The new season of Formula 1 kicks off on Saturday 25 March, and Channel 4 is gearing up to grab its share of the audience with the help of a trailer created by the broadcaster's in-house team.

New rules and cars are being introduced this season, which is being billed as a "race into the unknown".

The campaign is backed by out-of-home and radio activity.