In the newly created role, Rowland will be responsible for establishing a cross-functional creative solutions team – comprising sales, commissioning, marketing and the in-house creative agency, 4Creative – to deliver integrated campaigns.
She will report to David Amodio, Channel 4’s digital and creative lead.
Rowland has ten years’ experience in the media industry, previously working at Carat and ZenithOptimedia. At Havas Media, she was tasked with encouraging clients to innovate.
Jonathan Allan, the Channel 4 sales director, said: "As industry leaders in innovation and creativity, we’re continually looking at how we maintain our edge and ensure we’re always at the top of our creative game.
"We’re looking forward to having Charlotte on board. Her energy and experience will help drive innovation, inspiring and establishing a new way of working with agencies and clients that goes beyond sales and draws on the renowned collective creativity of Channel 4."