Channel 4 interested in Channel 5 ad sales contract

Channel 4 would be interested in talking to Viacom about the ad sales contract for Channel 5, according to its chief executive, David Abraham, speaking as the broadcaster released its annual report.

David Abraham: chief executive of Channel 4 (photo: Phil Rudge)
David Abraham: chief executive of Channel 4 (photo: Phil Rudge)

Viacom agreed to buy Channel 5 from Northern & Shell last week for £450 million. When the deal goes through, Viacom will be the first US broadcaster to own a UK public service TV channel.

Channel 5 currently handles its own ad sales, led by the commercial sales director, Nick Bampton, but there has been speculation in the press about whether Viacom will award the contract to BSkyB's Sky Media, which sells its existing channels.

Abraham said: "There are debates going around about how their ad sales will be managed, but my understanding is they are going to stand alone for some time. 

"Of course, we have demonstrated with UKTV and BT Sport that we can be partners in the ad sales marketplace,  so if Viacom at some point want to consider their options in that space we would be interested to talk."

Channel 4 picked up the ad sales contract for UKTV in July 2010 and started the 10-year £1 billion contract in January 2011. BT Sport was added to Channel 4's sale offer last year when the channel launched.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published