Channel 4 launches TV and advertising research PhD with Durham University

Channel 4 has teamed up with Durham University's psychology department to launch a PhD course in the behaviour of television watching and advertising.

Durham University: new PhD course will look at science behind TV watching
Durham University: new PhD course will look at science behind TV watching

The successful applicant to the three-year course, starting in October, will meet regularly with Channel 4’s consumer insight team to update on the progress of their research in cognitive neuroscience of television watching and the advertising experience. 

Dr Amanda Ellison, a leading researcher of people’s psychological arousal using the skin as an electrical conductor, will work on the programme, having worked with Channel 4 last year.

She found that advertising on TV on-demand players outperforms social platforms such as YouTube for viewer acceptance and engagement.

Martin Greenbank, head of advertising research at Channel 4, said: "Following our pioneering ‘Not All VOD Is The Same Study’ with Dr Ellison and Durham University, this unique partnership will build on Channel 4’s innovative work in the field of television and advertising research."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More