Channel 4 makes promotions in sales restructure

Be the first to comment
Allan: ‘rigorous process’
Allan: ‘rigorous process’

Channel 4 has promoted its controller of sponsorship, Rob Ramsay, to the role of partnership leader and its deputy head of trading, Steve Alexander, to trading leader, as it moves towards completing its sales restructure.

In their new roles, Ramsay and Alexander will be charged with leading the partnership and trading specialists in each of Channel 4's new agency-facing teams.

These teams will be led by David Amodio, Chris Braithwaite, Pete Clark, Angus Mitchell, Danny Peace and John Ahern, who have each been promoted to the new role of agency principal. Michele Russell has moved up to sales development leader.

Jonathan Allan, the sales director at Channel 4, said: "The agency principals were chosen as a result of a rigorous selection process and we are confident that, now appointed, they will start to make a real difference to the way we engage with agencies and clients at every level and across all disciplines."

In January, Channel 4 appointed Carl Read, the head of digital strategy at MEC, to the role of digital lead and Global Radio's sales director, Ed Chalmers, as its head of trading.

The broadcaster has still to appoint a head of agency sales to work alongside the recently appointed Damon Lafford and a head of digital and partnership innovation.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published