Channel 4 Paralympics coverage peaks at 3.2m

Channel 4's coverage of the Paralympic Games was watched by a peak of 3.2 million people last night, a decent audience for the channel but below the figures the Olympics achieved on the BBC.

C4: the Paralympic Games' presenters
C4: the Paralympic Games' presenters

According to unofficial overnight figures, the main Paralympic show on Channel 4 between 7.30pm and 10.30pm had an average audience of 2.44 million viewers, an 11.1% share. The broadcaster's coverage is sponsored by BT and Sainsbury's.

An additional 105,600 watched the four-hour show on Channel 4+1.

The peak audience on BBC One for the first day of action in the Olympic Games, a Saturday,  was 8.7 million viewers, more than two and a half times bigger than Channel 4’s peak audience last night.

Britain’s athletes got off to a great start in the first day of the 2012 Paralympic Games winning two gold, one silver and two bronze medals and ending the day third in the medals table.

Channel 4 achieved a 15-minute peak of 2.99 million viewers between 9pm and 9.15pm across Channel 4 and Channel 4 HD as the Great Britain team was beaten by Germany 77-72 in the wheelchair basketball.

The five-minute peak of 3.2 million viewers was also achieved during the basketball game across Channel 4 and Channel 4 HD. The peak was 3.3 million when the contribution from Channel 4 +1 is included.

At the crucial 9pm hour the most watched show was the police drama ‘Good Cop’ on BBC One and BBC One HD with an audience of 4.1 million viewers, a 17.8% share of the TV watching audience.

On Wednesday night Channel 4’s coverage of the Paralympic opening ceremony was watched 10.9 million viewers, the highest audience for Channel 4 in at least 10 years and one of the highest audiences in the channel’s 30 year history.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).