Channel 4 pens deal with YouTube to host its content

LONDON - Channel 4 is close to reaching a deal with YouTube that will see most of its content hosted on the video-sharing site, marking the first arrangement of its kind involving a British broadcaster.

Channel 4...close to YouTube deal
Channel 4...close to YouTube deal

According to reports in The Daily Telegraph, the two parties are close to signing a contract that will see Channel 4 sell its own advertising around the content hosted on the site, with revenue will be shared with YouTube.

On the basis of similar arrangements that YouTube has with other parties, it is understood that the site would take no less than 30 per cent of this advertising revenue.

The agreement marks the culmination of six months of talks between the parties and would see Channel 4's range of programmes become available in full and for a catch-up period of 30 days.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).