Channel 4 shortlists OMD and Zenith

LONDON - Channel 4 has cut the shortlist for its £20 million media review to the incumbent OMD UK and ZenithOptimedia.

Channel 4... media shortlist
Channel 4... media shortlist

Aegis Media and Mediaedge:cia have been removed from the process following the first stage. Profero, C4's online planning and buying agency, is also understood to have been cut from the list.

The final stages of the pitch are expected to take place later this week. Michaelides & Bednash, which handles planning for Channel 4, has not taken part in the pitch and could lose some of its business to the appointed agency as C4 looks to consolidate its media arrangements.