Channel 4 to start sponsorship bids for The Great British Bake Off

Channel 4 is hoping to secure one of the most expensive broadcast sponsorship deals on UK TV for The Great British Bake Off, with bids starting at £8m.

Great British Bake-Off (L-R): Hollywood, Perkins, Giedroyc, Berry
Great British Bake-Off (L-R): Hollywood, Perkins, Giedroyc, Berry

The free-to-air broadcaster is starting bids at £8m for Bake Off, which it bought from the BBC in a reported £75m three-year deal last month, according to The Guardian.

The final of the seventh series of the show will air on the BBC on Wednesday evening. The show will move to Channel 4 in 2018.

Currently TalkTalk holds the biggest TV sponsorship deal in the UK. The phone network provider pays about £10m a year to sponsor The X Factor on ITV.

Paul Hollywood is the only star of the show who will follow Bake Off from BBC to Channel 4, with Mel Giedroyc, Sue Perkins and Mary Berry all ruling themselves out of a move.

 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More