Channel 4 trawls for two net staff

Channel 4 is searching for two senior sales people to help it mastermind its online expansion.

Channel 4 is searching for two senior sales people to help it

mastermind its online expansion.



The broadcaster intends to ’quadruple its spending’ on the internet this

year and will launch six sites. It has set up an interactive department

and transferred Ian Murphy from commercial development to the role of

interactive commercial controller.



Murphy said he would liaise with Channel 4’s existing ad sales

department of more than 60 people ’who are more than capable of raising

the internet agenda with clients’, but added that he was looking for two

people who would be dedicated to online activities.



’The first person will ideally be able to hit the ground running, so

they’ll have 18 months or so experience in the new-media field. The

second recruit I’ll know when I see - they don’t have to know the net

inside out, but they’ll have a wide range of skills and they’ll need to

fit in with the team. I’m not looking for an off-the-shelf online sales

person.’



The department is run by Andy Anson, head of strategic planning and

interactive, who joined Channel 4 in April last year from Disney in Los

Angeles. His team will be responsible for developing interactive TV

content as well as online ventures.



The first launch from Anson’s department is gay and lesbian lifestyle

site www.out4life.com, which will go live in February. It will offer

news, entertainment, listings, financial services and shopping, with

content by contributing partners such as Gay Times, Diva and the Press

Association.



Also in progress are an entertainment portal, a FilmFour site and sites

covering education and horse racing. The broadcaster’s existing website,

Channel4.com, will be relaunched.



Commenting on the initiatives, Anson said: ’We have one of the strongest

and best-known brands in the media marketplace and our strategy is to

extend that brand and our programming reputation onto new-media

platforms.’



He added that Channel 4’s internet strategy combined ’public service

with a keen sense of commercial reality’.



As well as advertising, the sites will use e-commerce to generate

revenues.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).