Channel 4's 'meet the superhumans' wins best commercial at British Arrows

Channel 4's "meet the superhumans" ad was named commercial of the year at this year's British Arrows.

Channel 4: meet the superhumans adjudged best commercial at British Arrows
Channel 4: meet the superhumans adjudged best commercial at British Arrows

The ad, which also won Campaign’s Campaign of the Year, was created by 4Creative and promoted Channel 4’s coverage of the London Paralympic Games and was designed to change public perceptions of disability.

Bartle Bogle Hegarty and Blink, both Campaign winners, picked up advertising agency of the year and production company of the year respectively.

The chairman’s award was presented to Ringan Ledwidge, while the 2012 advertiser of excellence accolade was handed to Audi.

A full list of winners is available on the British Arrows website.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published