Channel 4's 'We're the superhumans' wins two gold Lions for Film Craft

Channel 4's "We're the superhumans" campaign for the Paralympics took home two gold Lions for Film Craft at the Cannes Lions International Festival of Creativity.

The ad, which was produced by Blink Productions and created by Channel 4’s in-house agency, 4Creative, was the UK’s most shortlisted campaign in the category. It also won three silver Lions for Film Craft. 

The Grand Prix went to Territory, directed by French duo The Blaze and produced by Iconoclast. The music video, which depicts a man’s homecoming in Algiers, was also spotlighted during the Saatchi & Saatchi New Directors’ Showcase on Thursday. 

Samsung’s "Ostrich" ad, produced by MPC London and MJZ Los Angeles and created by Leo Burnett Chicago, scooped three gold Lions and a silver in the category. 

Other UK honours went to Save the Children’s "Still the most shocking second a day", produced by Stink London, which won one gold Lion for Film Craft. A gold Lion also went to Sampha’s music video for Process, produced by Pulse Films London. 

2017 Cannes Lions winners (UK agencies/companies)

Healthcare Lions (UK winners)

PR Lions (UK winners)