Channel 5 escapes ASA reprimand over Mandelson promo

Channel 5 has escaped censure by advertising watchdogs for poking fun at Peter Mandelson’s sexuality after headline-hitting comments about the former Trade and Industry Secretary on Newsnight.

Channel 5 has escaped censure by advertising watchdogs for poking

fun at Peter Mandelson’s sexuality after headline-hitting comments about

the former Trade and Industry Secretary on Newsnight.



The Advertising Standards Authority has thrown out complaints, sparked

by Mandelson’s appearance in a national press ad promoting the TV

company’s coverage of the European Cup Winners’ Cup match between

Copenhagen and Chelsea.



It showed the Chancellor, Gordon Brown, asking Mandelson: ’Do you fancy

Laudrup for tonight?’ Mandelson replies: ’Yes, I think he should get an

outing.’



Walsh Trott Chick Smith produced the ad which was inspired by

Mandelson’s own ’outing’ by the columnist, Matthew Parris, during a

Newsnight discussion.



But the ASA over-ruled objections that the ad not only perpetuated the

speculation but was offensive.



However, the ASA has upheld complaints over a poster for Emap-owned

radio stations featuring a picture of a human head in a bull’s rear end

and the line: ’Who’s Britain’s biggest bullshi***r?’



The ASA claimed that not even the obscuring of some of the letters made

the poster - produced by Mother - less offensive.



Meanwhile, the ASA has carpeted Channel 4 for appearing to condone

violence in a national press insert for its new FilmFour channel. It

included a shot of a man lying in a pool of blood.



And the ASA has lambasted the clothing manufacturer, Sisley, for its

failure to co-operate with its investigation into a series of raunchy

posters.



Despite concluding that the posters were not offensive, the ASA upheld

complaints against them because of what it claims were unreasonable

delays by the company.



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