Charities seek shop for integrated drive

Moving People, a Lotto-backed consortium of mental health charities, is looking for an advertising agency.

The winning agency will be briefed to create a through-the-line campaign, to include TV, print, press and digital, that will promote Moving People's aim of challenging discrimination against people with mental illnesses.

The consortium includes the charities Mind, Rethink, Mental Health Media and the Institute of Psychiatry, King's College London.

Last month, the group was awarded £16 million from the Big Lottery Fund and a further £2 million from Comic Relief. Alongside the ad campaign, Moving People's four-year programme, the biggest voluntary sector-led initiative, will include a host of events and projects.

These will include mass- participation events themed around the build-up to the 2012 Olympics, as well as a local programme of workshops allowing people with mental health problems to challenge the discrimination they face daily.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).