Charity decides on Leagas Shafron for antivivisection ads

Leagas Shafron Davis has been appointed to spearhead a new campaign urging consumers not to buy cosmetics that have been tested on animals.

Leagas Shafron Davis has been appointed to spearhead a new campaign

urging consumers not to buy cosmetics that have been tested on

animals.



The ads will also try to persuade manufacturers not to produce them.



The assignment, from the British Union for the Abolition of Vivisection,

signals a return to significant advertising by the charity for the first

time in two years.



The agency’s first work, using print and cinema, will break in April.

’It will be very powerful because vivisection is a very emotional

subject,’ Susanna Hailstone, Leagas Shafron’s head of account

management, said.



The appointment, which was made without a formal pitch, renews the link

between Hailstone and Matthew Davis, BUAV’s head of campaigns.



As director of communications of the London Lighthouse Aids charity,

Davis worked with Hailstone at her former agency, TBWA.



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