Charity Plan uses image of rose to tell the horrors of female genital mutilation

A single red rose, its petals glistening, sits against a white background, before the flower is squeezed together between two blades.

The blades belong to a pair of scissors, and they slice through the rose’s petals with ease, defacing the flower permanently.

The film is part of charity Plan’s "Because I am a girl" campaign, aiming to educate people about the widespread practice of female genital mutilation (FGM), which Plan claims has affected 125 million girls and women over the world.

Brand: Plan

Agency: Marmalade Film & Media

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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