Charles Worthington names Steel as new-media agency

LONDON - Charles Worthington, the haircare brand, has appointed Steel as its new-media agency.

Steel won the business after a four-way pitch and will redesign the Charles Worthington website in time for an autumn launch.

The new-look site will be used to provide information on the Charles Worthington brand across the professional and consumer sectors.

Steel, which has clients including AOL and FT.com, will also work in data capture elements and email marketing so that the site will sit at the centre of Charles Worthington's direct marketing activity.

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