'Charlie bit my finger again': Delta Airlines taps into meme culture with quirky safety video

Delta Airlines has scoured the best of the internet and showcased a host of famous figures in its latest on-board safety announcement.

Delta: borrows from viral internet videos such as 'Charlie bit my finger'
Delta: borrows from viral internet videos such as 'Charlie bit my finger'

The spot, which will launch on board next week, features characters from well-known viral videos including a screaming goat, "dramatic chipmunk" and "keyboard cat" to capture the attention of travellers.

It also pays homage to internet phenomenon including the ice bucket challenge, Coke/Mentos experiments and the Harlem shake.

The six minute spot also appears on YouTube, where it has already been viewed more than 1.7 million times since it was uploaded on Wednesday.

Brand: Delta

Agency: Wieden & Kennedy New York


Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published