The Chartered Institute of Marketing has launched an internet marketing portal that is to act as a broad based online information centre and sister site to its existing corporate web presence.
The marketing portal, located at marketingportal.cim.co.uk, was designed and developed by direct marketing agency CMB. It aims to service a broader section of the marketing community with case studies, articles and links to other marketing sites. It will include details of the Marketing Effectiveness Awards and the Institute's Marketing Trends Survey.
The development of the marketing portal site will see the main CIM site, cim.co.uk, focus solely on corporate and membership business.