Cheestrings 'mr strings' by Fallon

A mysterious character called Mr Strings is the star of a surreal new TV ad for Cheestrings, created by Fallon.

The ad is shot from the perspective of Mr Strings, who makes his way around a beach while maniacally repeating his own name over and over again.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE