Cheetham Bell nets Umbro sportswear as DMB&B bows out

Umbro, the Manchester football clothing company, has ended its five-year relationship with DMB&B in favour of the local agency, Cheetham Bell.

Umbro, the Manchester football clothing company, has ended its

five-year relationship with DMB&B in favour of the local agency,

Cheetham Bell.



The move signals a shift by Umbro towards more integrated support for

the stars and the teams it sponsors.



Peter Draper, Umbro’s director of brand marketing Europe, stressed the

split with DMB&B was amicable: ’We agreed reluctantly to part on the

basis that we now have a different emphasis in our advertising.’



Cheetham Bell will now be responsible for all Umbro’s advertising

including below-the-line work, previously handled by IMP. No decision

has yet been made on media buying, which is currently with MediaVest.



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