Cheetham Bell wins Vimto

Vimto, the fruit cordial brand best known in the North, has chosen the Manchester-based agency, Cheetham Bell, to help lift its appeal across different age groups throughout the UK.

Vimto, the fruit cordial brand best known in the North, has chosen

the Manchester-based agency, Cheetham Bell, to help lift its appeal

across different age groups throughout the UK.



JWT Manchester, MAP, Cheetham Bell and the incumbent, Tom Reddy, all

made creative and strategic presentations for the pounds 3 million

account to Vimto’s group marketing manager, Chris Sefton.



The cordial attracts a wider age range of consumers than most other

soft drinks. In the North, Vimto is standard fare for small children in

cordial form, while older children take it to school in tetrapaks and

teenagers drink carbonated Vimto in cans.



Dave Bell, a founding partner of Cheetham Bell, said: ’There’s a really

warm feeling about this brand in the North. What we want to do is to

take all the positive values of Vimto being a part of growing up, take

them nationally and at the same time not turn off the teenage

market.’



Media for the business has not yet been decided. The



incumbent is CIA Media Solutions, which buys television, while the CIA

breakaway group, Hackett Tinker and Frost, handles media planning.

Cheetham Bell usually works with TMD Carat in Manchester.



Cheetham Bell’s first work on the brand, a multi-media campaign, is

expected to break in the summer.



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