CheethamBell JWT wins Whitbread Restaurants

LONDON - Whitbread Restaurants has appointed CheethamBell JWT to handle its £1 million integrated account after a pitch against undisclosed agencies.

Beefeater... Whitbread restaurant
Beefeater... Whitbread restaurant

CheethamBell will be briefed to grow Whitbread's market share across its hotel and restaurant portfolio, which includes Beefeater, Table Table and Brewers Fayre.

The account win comes soon after the agency picked up the £5 million BMI baby advertising business. In June, it also secured the £2 million Chicago Town pizza above-the-line account.

Jane Clancy, CheethamBellJWT's managing director, said: "Whitbread is an exciting company on so many levels, entrepreneurial and dynamic in outlook. The brief gives us the scope to do what we do best, unleash the potential in each of these great national brands through vibrant, strategic and creative thinking."

Gerard Tempest, the marketing director for Whitbread Hotels and Restaurants, said: "We feel that JWT is a strong creative agency and we are looking forward to developing a collaborative partnership with them."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).