Chef Boyardee 'never outgrow' by Venables Bell & Partners

US canned pasta brand Chef Boyardee has launched a campaign to recapture consumers who may feel they have outgrown the brand after childhood.

Venables Bell & Partners created a series of TV commercials in which eaters of Chef Boyardee Big Beef Ravioli and Mini Bites Ravioli are confronted by once-loved childhood objects they have now outgrown and discarded.