Chelsea FC in Facebook tie

Chelsea FC has become the first football club to share content with Facebook Connect, which lets brands engage with users through third-party websites.

The club has launched a Chelsea FC Facebook fan page featuring exclusive content including news, videos and behind-the-scenes pictures.

Fans will be given the chance to post questions for goalkeeper Petr Cech. He will answer a selection of these during a live streamed interview on the club's website next month. Fans watching the interview can also share their thoughts about it on the Facebook page.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).