Chelsea FC hires Visa's Gary Twelvetree as director of marketing

Visa's executive director, marketing Gary Twelvetree is set to leave the payment provider after three-and-a-half years to become director of marketing at Chelsea Football Club.

Twelvetree: moves from Visa to Chelsea
Twelvetree: moves from Visa to Chelsea

Twelvetree will begin the new role on 10 April and report to the board of the Premier League club.

He was previously director, marketing content (communications, partnerships and digital marketing) and executive director, brand and central marketing at Visa.

Before joining Visa he spent 11 years in a series of marketing roles at Barclays Bank and Barclaycard, becoming global brand director of Barclaycard in 2009.

Earlier in his career, he led the marketing for the launch of Heat magazine at its then owner, Emap.

Twelvetree is a member of Campaign’s Power 100, published last week.

After a miserable season in 2015-16, Chelsea are today eight points clear at the top of the Premier League, and are hot favourites to regain the title they last won in 2015.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published