Chelsea is 'forever blue' in viral to celebrate Adidas kit launch

We are all defined by split-second moments, says Chelsea manager Jose Mourinho, but what would happen if you tried to preserve those moments of inspiration forever?

Key moments by star players Gary Cahill, Fernando Torres, Eden Hazard, Petr Cech and Oscar, all become sculptures in this Adidas campaign to mark the launch of the new Chelsea home kit, which takes inspiration from the club's shirts in the late 1980s and early 1990s.

Brand: Adidas

Client: Nick Craggs, Adidas UK brand director

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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