CHELSEA MAGAZINE: AN EXPERT’S VIEW: George Michaelides likes the title’s content despite its grandiose writing style

Everything to do with Chelsea Football Club can be summed up in two words - Charlie Cooke. Campaign wants 350. This is the padding. Two things struck me about Chelsea magazine. First, there’s no mention of Charlie Cooke. Second, it reads like the propaganda of an East European dictator: all-powerful (Marcel Desailly) ... opponents will be vanquished (especially Charlton) ... revered leader (chairman Bates) ... new monumental construction (Disney-style hotel).

Everything to do with Chelsea Football Club can be summed up in two

words - Charlie Cooke. Campaign wants 350. This is the padding. Two

things struck me about Chelsea magazine. First, there’s no mention of

Charlie Cooke. Second, it reads like the propaganda of an East European

dictator: all-powerful (Marcel Desailly) ... opponents will be

vanquished (especially Charlton) ... revered leader (chairman

Bates) ... new monumental construction (Disney-style hotel).



Our new-found ’corporate’ fans are well catered for - literally. The

magazine drools over the choice of food at the club: duck prosciutto,

endive salad, blue cheese and hazelnuts. And I’m all for making the

moneyed feel at home; after all, they help fund the new signings. In

this welcoming spirit, the magazine could play a big role. Why not

feature all the terrace songs so that our newcomer friends can

participate more convincingly - chanting ’celery’ gets a bit pointless

after a while?



The revelation is the piece on Marcel Desailly. This is a disingenuous

piece of journalism that will lead fools (especially opposing forwards)

to believe that this is an ordinary human and not the god many of us

know him to be.



This and the profiles of other key players make you realise that the

World Cup was just a pre-season warm-up for Chelsea players.



Aside from the empire-building megalomania rampant throughout its pages,

Chelsea is a very perceptive number. And even if we don’t win the

quadruple - the league, Worthington Cup, FA Cup, Cup Winners’ Cup -

we’ll be happy as long as we thrash Arsenal and Man United.



George Michaelides, partner at Michaelides & Bednash, is a bit of a

Chelsea fan.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).