Chemistry poised to land £18 million Orange DM account

LONDON - Orange is set to hand Chemistry its entire £18 million direct marketing account, after parting company with incumbent Wunderman.

Orange...Wunderman leaving DM account
Orange...Wunderman leaving DM account

The telecoms provider split with Wunderman today, just one year after the agency won the account.

The news comes shortly after Orange announced it was reviewing its direct marketing agency arrangements as well as its £75 million media business.

At that time, the telecoms company maintained that Wunderman would remain its direct marketing agency of record.

An Orange spokesman said: "Orange would like to confirm that the direct marketing relationship with Wunderman was terminated this morning by Orange after a period of review.

"We are currently at advanced stages of discussion with another agency to take over the account and are looking forward to appointing them in the next few days." 

Wunderman secured the account in June 2007 following a pitch against the incumbents Craik Jones Watson Mitchell Voelkel, Chemistry and WWAV Rapp Collins.

The media pitch has not yet reached shortlist stage.