'Cherish every customer' advises Branson-backed Lazy Camper

Jacob Hill, the founder of The Lazy Camper, an online festival and camping supplies start-up, has given advice to adland and brands on being social and being small in business.

Hill, who started the business as part of a university project at the age of 19, advises agencies and brands to "bring it back a bit and think about the little people again".

He also advises on social media, saying social networks such as Instagram, Twitter and Vine, are "great for start-up businesses".

The Lazy Camper has secured backing from investors such as Richard Branson as part of Virgin Media's Pioneers scheme, and is based in The University of Huddersfield's Innovation Centre.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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