'Cherish every customer' advises Branson-backed Lazy Camper

Jacob Hill, the founder of The Lazy Camper, an online festival and camping supplies start-up, has given advice to adland and brands on being social and being small in business.

Hill, who started the business as part of a university project at the age of 19, advises agencies and brands to "bring it back a bit and think about the little people again".

He also advises on social media, saying social networks such as Instagram, Twitter and Vine, are "great for start-up businesses".

The Lazy Camper has secured backing from investors such as Richard Branson as part of Virgin Media's Pioneers scheme, and is based in The University of Huddersfield's Innovation Centre.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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