'Cherish every customer' advises Branson-backed Lazy Camper

Jacob Hill, the founder of The Lazy Camper, an online festival and camping supplies start-up, has given advice to adland and brands on being social and being small in business.

Hill, who started the business as part of a university project at the age of 19, advises agencies and brands to "bring it back a bit and think about the little people again".

He also advises on social media, saying social networks such as Instagram, Twitter and Vine, are "great for start-up businesses".

The Lazy Camper has secured backing from investors such as Richard Branson as part of Virgin Media's Pioneers scheme, and is based in The University of Huddersfield's Innovation Centre.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More