Chevrolet '2012' by Goodby, Silverstein & Partners

Chevrolet released six ads for this year's Super Bowl, including a controversial one that features its Silverado model in a post-apocalyptic world.

Ford has objected to the commercial showing the owner of a Ford pickup not making it to a meeting point safely after an apocalyptic event.

Goodby, Silverstein & Partners also created the Chevy Game Time app. During the Super Bowl, the car-maker gave away 20 Chevys and thousands of other prizes with the app.

Users were able to download it and play along during the Super Bowl.


Global chief marketing officer GM
VP global Chevrolet marketing
Director of advertising
Assistant director of advertiser
Assistant national advertising manager
Goodby Silverstein & Partners
Creative director/co-chairman
Executive creative director
Executive creative director
Associate creative director/art director
Associate creative director/copywriter
Director of broadcast production
Executive producer
Senior producer
Assistant producer
Agency music supervisor
Group account director
Account director
Account manager
Assistant account manager
Operations director
Senior business affairs manager
Business affairs associate manager
Managing director
Director of photography
Executive producer
Line producer
Production designer
Assistant editor
Post production vfx
VP of production
Executive producer
Sr. vfx supervisor
VFX supervisor/creative director
CG supervisor
Executive producer
Head of production
VFX producer
VFX coordinator
Lead compositor
Lead lighter
Post production/ vfx
Matte painting
Matte painting
Matte painting
Senior compositor
VFX supervisor
Executive producer
VFX producer
Courtesy of Arista Records LLC
Arrangement by
Published by
Assistant engineer

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