CHI captures £15m Travelodge business

Travelodge has appointed CHI & Partners to its £15 million advertising account after a competitive pitch.

Travelodge: hired CHI & Partners
Travelodge: hired CHI & Partners

CHI beat Abbott Mead Vickers BBDO, Inferno, Leagas Delaney, McCann and WCRS to win the contest, which began in September last year and was handled by Travelodge directly.

The company is preparing to launch a £15 million advertising campaign after spending much of 2012 and 2013 evading administration through various debt restructuring deals.

Initiative won Travelodge's media account in October last year after a competitive pitch that began at the same time as the creative review. MediaVest continues to handle the digital media.

Travelodge used Rapier for its advertising until 2012.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).