CHI leads race for Big Yellow Storage

Clemmow Hornby Inge is the frontrunner to land the advertising account for the Big Yellow Self-Storage Company after a three-way pitch.

The agency is thought to have triumphed in a pitch against Doner Cardwell Hawkins, which has worked with the company in the past, and one unnamed agency.

The shops were briefed to come up with an above-the-line strategy for the storage company over the next three to five years.

The pitch was overseen by Rob Strachan, the company's marketing director, who joined earlier this year. CHI has ties to the company via its relationship with David Ross, Big Yellow's deputy chairman and the co-founder of The Carphone Warehouse, the agency's founding client.

Big Yellow's most recent high-profile activity was sponsorship idents, created by Adlab, around ITV's London's Hottest Properties in 2004.

Strachan said the process had not been concluded. Clemmow Hornby Inge was unavailable for comment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More