CHI & Partners launches The Social Practice

CHI & Partners, together with its sister agency MCHI, is launching a full-service social media offering called The Social Practice.

Patricia McDonald and Steve Parker
Patricia McDonald and Steve Parker

The new agency will specialise in social media planning and buying, community creation and management, plus development, design and build of social media campaigns and platforms.

It will be run by Steve Parker, who joins the agency from the global PR company Cohn & Wolfe, and Patricia McDonald, the head of digital strategy at CHI.

Parker has worked in PR for 14 years, overseeing campaigns for John Lewis, Universal Pictures and Dell. McDonald joined CHI in February last year, having spent 11 years at Bartle Bogle Hegarty, latterly as the global business director on Levi's.

The Social Practice will work closely with a number of CHI's clients, including TalkTalk. It will also form strategic alliances with other WPP companies, such as Buddy Media and Visible Technologies, to help boost its product offering.

Parker says: "The Social Practice offers brands an objective blend of the planning, creative and digital services they need to thrive in the age of the networked consumer."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).