CHI & Partners wins global Samsung phone launch brief

Be the first to comment
Samsung... new phone
Samsung... new phone

LONDON - CHI & Partners has won an estimated $75 million global Samsung brief to launch a new smart phone after a pitch against Leo Burnett and Grey.

Beattie McGuinness Bungay, which sold a 49 per cent stake to Cheil Worldwide in December, was not invited to pitch. Samsung holds around 20 per cent of Cheil’s shares and is its biggest client.

The unnamed smart phone is set to launch globally in the autumn. This will be the first time that Samsung has run a campaign that includes all major territories.

In the past, CHI & Partners has launched the G800 and Pixon Samsung handsets. However, this handset launch will be the agency’s first global campaign.

 

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published