CHI picks up Vertu creative account

CHI & Partners has won a four-way battle for the luxury mobile phone manufacturer Vertu's creative account.

Vertu: launching new models
Vertu: launching new models

The shop saw off competition from the incumbent, M&C Saatchi, Ogilvy & Mather Paris and Spring Studios to win the work. The brief is global but will be run out of London, and covers advertising, digital, social and CRM. Vertu is expected to launch new models in the near future.

Last week, Perry Oosting, the Vertu chief executive, was ousted and replaced by Massimiliano Pogliani, who was previously the chief marketing officer. Campaign first reported that Vertu was speaking to creative agencies ahead of a review in early June. M&C Saatchi had worked with the brand since 2011.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published