CHI poaches Facebook's Miller for production unit

CHI & Partners has hired Facebook's James Miller to launch its own production company, The Kitchen.

Miller: leaves Facebook Creative Shop
Miller: leaves Facebook Creative Shop

The Kitchen will handle production for The & Partnership’s clients and network of agencies, which includes CHI & Partners, M/SIX and All-TogetherNow. It will offer film and content production, publishing, design, live and 360-degree video, augmented reality, virtual reality and artificial intelligence. 

Miller will join in June as head of integrated production. He will report to CHI & Partners chief executive Sarah Golding. 

For the past two years, Miller has been EMEA lead producer at Facebook Creative Shop. He helped create Tommy Hilfiger’s "TommyXGigi" chatbot with model Gigi Hadid and worked on projects for brands including Jaguar, Heineken and EE. 

Among The Kitchen’s first tasks will be Toyota’s pan-European content, creative and design production after The & Partnership won the £240m creative and media business last year. Miller will also work on Toyota luxury brand Lexus for the follow-up to 2015’s "Slide" campaign.