CHI team wins Jack Wills global brand task

Jack Wills, the clothing brand, has appointed CHI Group agencies The Social Practice, M/Six and CHI & Partners to its global account after a competitive pitch.

Jack Wills: appoints CHI Group agencies to its global media account
Jack Wills: appoints CHI Group agencies to its global media account

The brand contacted agencies directly in August, inviting them to pitch for the global work.

The CHI Group has been tasked with growing the Jack Wills brand, which draws heavily on British heritage and culture, across the UK and its newer global markets in the US and Asia.

Jack Wills has expanded quickly in the US, with 11 stores opening in the space of a year. The brand claims to draw inspiration in its designs from British military history, sporting traditions, country pursuits and quirky fabric details, to reflect what it calls the "eccentric British style".

The brand was founded in 1999 by Peter Williams and Robert Shaw, and was named after Williams' grandfather, Jack Williams.

It launched another brand, Aubin & Wills, in 2008. This was aimed at customers aged over 25, but it emerged in October that the company was to drop the brand.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More