Chicago Town pizza mimics action movies with latest ad

Chicago Town, the frozen pizza brand owned by Dr Oetker, is today (5 March) launching a campaign declaring itself the "ultimate pizza hit", in a new ad that emulates trailers for blockbuster action films.

The ad uses dramatic music and close-up shots of a pepperoni pizza, flames and an oven, while a deep-voiced actor says: "From a frozen world, where craving reigns supreme, comes a lone hero with a burning desire."

It ends with a woman fly kicking across a kitchen with a pizza cutter in her hand, as the voiceover announces Chicago Town as the "ultimate pizza hit".

The campaign, created by Life, features a TV ad supported by digital and PR activity, alongside on-pack promotions that will run throughout the year.

The ad was directed by Richard Oliver and produced by Sarah Jarvis from The Gate Films production company. Account director Stuart Clarke and creative group head Neil Fleming also worked on the ad, alongside managing director Ian Humphris.

Life created an integrated campaign for the brand in August last year, promoting a loyalty programme for Chicago Town's Deep Dish range

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).