Chime tops profits growth ranking in marketing sector

LONDON - Chime Communications secured the best first-half profits growth for shareholders out of 11 UK-listed marketing services companies, with Cello and Aegis footing the table, according to figures compiled by financial research company Fintellect.

Lord Bell: chairman of Chime Communications
Lord Bell: chairman of Chime Communications

Post-tax profit attributable to ordinary shareholders rose 9%, compared with the first half of 2008, to £5.8m at the PR, advertising and sports marketing group, which owns Bell Pottinger and VCCP among others.

Bob Willott, of marketing services financial research company Fintellect, who compiled the ranking, said Chime was the only company to grow both revenues and profits. Chime's revenues rose 7.2% to £58.4m.

Employee incentive company Motivcom took second place in the profits ranking with 3% growth to £1m, but the next best performer, M&C Saatchi, suffered a 25% drop to £3.6m.

Bottom place was taken by Cello, the research, data and direct marketing group, where profits dropped 379% from £1.5m in 2008 to a £4.2m loss in 2009.

Aegis was the next worst performer, with profits down 107% from £30m to a £2.1m loss.

Willott said: "The Aegis performance was particularly disappointing as the company actually increased its revenues in the period, albeit by only 3.5%."

WPP, which accounts for a huge share of the profits made by UK-listed marketing companies, is placed in the middle due to being hit by a 48% drop from £208.2m to £108.4m.

The total of the 11 companies' profits fell 55% despite a 20% increase in revenues, which was mostly accounted for by 25% revenue growth at WPP to £3.96bn.

Source: Fintellect

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published