Graham Fink, chief creative officer, Ogilvy & Mather China
China is a mind-blowing place to live. And it has stories on an unimaginable scale. Look at Jack Ma and Pony Ma, for example: these are not mythical creatures but real-life characters who are changing the way hundreds of millions of people live and behave. They are doing it in highly creative ways too. In China, there is a kind of Wild West ethos on one hand, with the philosophy of a sage on the other. I was reading recently about a Chinese chief executive who runs five companies and she is just 18. What I like about working in this environment is that, for all the difficulties, I have a similar feeling to the one I had at art school. Discovering new things every day and believing almost anything is possible if you go about it in a highly creative way. China is complex, magical, mental, idiosyncratic, crazy, hilarious, serious and contradictory. In fact, it’s bigger than the mind. If you’re a creative, what’s not to like?