Chinese ad charged for 'Korean hate' in Korea

BEIJING - A Chinese ad for an online game has caused controversy among Korean netizens for 'Korean hate'.

Chinese ad charged for 'Korean hate' in Korea

The ad features Han Geng, a Chinese pop star who started his career in Korea as a member of a band called Super Junior. He moved back to China after a dispute with his Korean agent.

In the ad for the online game World II, a woman hits Han on the back of his head and yells at him in Korean. Han gets his revenge on the woman in the virtual world of electronic games, which then boosts his confidence.

After he returns to reality, he puts on an incredible performance and becomes a superstar. The ad ends with the Korean woman watching Han's concert in shock.

The ad has been on Chinese websites for a couple months and was recently picked up by Korean netizens, causing controversy in the country.

"I used to be a loyal fan of Han but now I feel betrayed," said a post on a Korean discussion board. "He became a star in Korea but now obviously he has forgotten about that."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).