St Luke’s will start working on Mecca Bingo straight away, following a pitch handled by AAR. The agency will develop a TV and digital campaign this spring.
Paul Meadows, the head of brand at Mecca Bingo, said: "We have big ambitions for our multi-channel business, so St Luke’s combination of brand thinking with digital and retail understanding made them a compelling choice."
Mecca Bingo offers both bingo and slot games online and in 96 clubs around the country.
Neil Henderson, the chief executive at St Luke’s, said: "In a world of competitive bingo brands Mecca stands out for its authenticity and heritage."
St Luke’s picked up the £2 million Grosvenor Casinos account following a pitch handled by ISBA. Grosvenor Casinos has charged the shop with building its brand and growing its online gaming business.
Tina Martin, the head of brand and marketing communications at Rank Group, said: "St Luke's consistently demonstrated that they are the right partner for us to help us drive digital market share and create brand stand out that resonates with our audience."