Chivas Regal funds Gael Garcia Bernal films on male friendship

Chivas Regal is working with actor and director Gael Garcia Bernal's production company on two short films on modern male friendship.

Gael Garcia Bernal: teams up with Chivas Regal
Gael Garcia Bernal: teams up with Chivas Regal

The work has been created by Canana, the arthouse Mexican production company founded by Garcia Bernal and his friends Diego Luna and Pablo Cruz. It work explores themes of trust, forgiveness and acceptance and will premiere on a Chivas/Canana branded Facebook page.

The first film, directed by Luna, is out later this month and the second concluding part, directed by Bernal, will be released in February.

James Slack, Chivas Regal global brand director, said: "We wanted to work with a company that understood friendship in the same way that we do.

"We were founded by two ambitious brothers and their values of generosity, brotherhood and friendship have remained at the heart of Chivas."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).