Chivas Regal in talks for social media task

Chivas Regal is on the hunt for an agency to handle its global social media activity.

Chivas Regal: recent advertising was created by Euro RSCG
Chivas Regal: recent advertising was created by Euro RSCG

The whisky brand is in the early stages of talks with agencies as it gears up for a pitch.

The Pernod Ricard-owned company does not have an incumbent handling social media globally.

Chivas Regal's previous forays into social media include a US mobile campaign, launched in May last year, inviting people to "join the Chivas Brotherhood" to access tasting events.

The brand worked with SpyderLynk, the Omnicom agency Alcone and UrbanDaddy on the campaign.

Chivas Regal's most recent advertising activity included two online films as part of its "live with chivalry" campaign by Euro RSCG.

The films star four male friends who recount their various escapades over a glass of Chivas whisky.

In May last year, it launched an online film, also by Euro RSCG, to showcase the history of the whisky.

The ad charts the whisky from its creation in 1909 to its relaunch in 2007.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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