Choice FM hands creative to Mother

The urban radio brand Choice FM has given its £1.5 million creative ad account to Mother in a bid to increase its audience share.

The appointment was made without a pitch and follows Mother's win of Capital Radio's Xfm earlier this year.

Choice FM was purchased by Capital Radio Group in November 2003 in a deal worth £15 million. The station has a weekly audience of 475,000 15- to 34-year-old Londoners, and is also available on national digital radio.

"Mother has already impressed us with its work on Xfm and now I look forward to it helping to define Choice FM's positioning and growing the station into a major urban lifestyle brand," the Capital Radio Group marketing director, development brands, Richard Mintz, said.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).