The 90-second spot opens with the choreographer - in fact world-renowned French dancer Jeremie Belingard - using his handset to film a street dancer performing in a subway, whose performance he shows his dancers in the studio. "We’re gonna have to find this sense of freedom," he tells them.
They dance. "Yes, yes," he says, before the ad switches to him getting the train home and reviewing the footage. He is even seen viewing his screen in the bath, where he plunges the handset into the water, presumably to demonstrate its waterproofing to anyone watching from beyond the fourth wall.
Client: Sony Mobile
Agency: Adam & Eve/DDB