Chris Eubank moves up from posters to the TV screen this week, as
Nescafe reveals the latest spot in its pounds 10 million national
The ad, which was created by McCann-Erickson, builds on last year’s
’Thimply the Betht’ poster and features the former boxer cruising along
in an American-style truck. Eubank cheerily offers a lift to a
hitchhiker, but when his passenger fails to recognise him, the former
champion becomes disgruntled and moodily suggests that they stop for
refreshments. The problem appears to be solved when a pouting Eubank
declares his cup of Nescafe Original ’super’ and realisation seems to
dawn on the hitchhiker.
But the moment is ruined when the traveller declares that the driver is
The final shot shows the truck, painted Nescafe red and emblazoned with
Eubank’s ’Thimply the Betht’ slogan, abandoning the unfortunate
hitchhiker on the side of the road in the rain.
Eubank’s lisping, self-deprecating Nescafe poster apparently hit a
chord. ’The feedback was so positive that we decided to continue the
Eubank theme in a TV ad,’ Don Howat, the consumer marketing manager for
Nestle UK Coffee Marketing Group, said.
The 30-second ad will break nationally on 4 March. The campaign was
written by Jason Gill, art directed by Robert Brown and directed by Kirk
Jones through Tomboy films. Media is through Universal McCann.